🏳️‍🌈 $128,000 RAISED FOR MAG JEUNES LGBT+

We launched an NFT with @givenchybeauty for Pride Month.

Artist collective @rwd_collective and London-based gallerist and activist @amarsinghgallery created a digital work sold to benefit MAG Jeunes LGBT+.

Inspired by the House of Givenchy Beauty as well as the colors of Pride Month, the NFT was offered for sale at $100 in 1,952 copies on @veve.digital.collectibles, the largest platform for selling 100% carbon neutral digital collectibles.

Result: $128,000 raised for the association with the NFT sold out in 2secs!

This initiative was an opportunity for us to use the technology to support an important cause: inclusivity and rights for the LGBTQIA+ community.

❤️🔥